Marketing Database Compilation

Accurance help businesses implement an effective direct marketing campaign by providing them with a valid database of prospective clients. There are two main applications or situations at play that makes this service very valuable for our clients:

• When a marketing database is simply more specific or sophisticated than the database marketing list the industry can provide;
• When our client is paying too much over and over to rent valuable marketing database lists that they wish to use continuously without the exorbitant rental fees. In this case, compiling makes sense as the cost of having the list compiled is usually only two or three times higher than the cost of renting it for just once. More often, the break-even occurs quite quickly.